free ebook: How to Write a Great Business Plan (Harvard Business Review Classics) PDF
By William A. Sahlman
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Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read.
Synopsis
Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.
Why? Most plans waste too much ink on numbers and devote too little to inf...
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